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  • NEW TEETHERS HAVE ARRIVED!

  • Your new favorite is waiting (+ easy to gift!)
SHOP ALL

  • THE DRAGON SQUIRE™

  • A plush toy with a purpose...to make babyhood easier!
SHOP TOYS

  • ADORABLE MEETS SOOTHING.

  • Our best selling teething rings are back in stock!
SHOP TEETHERS

  • SWEETER DREAMS AWAIT!

  • A more magical bedtime routine.
SHOP LITTLE STAR

NEW TEETHERS HAVE ARRIVED!

Your new favorite is waiting (+ easy to gift!) SHOP ALL

THE DRAGON SQUIRE™

A plush toy with a purpose...to make babyhood easier! SHOP TOYS

ADORABLE MEETS SOOTHING.

Our best selling teething rings are back in stock! SHOP TEETHERS

SWEETER DREAMS AWAIT!

A more magical bedtime routine. SHOP LITTLE STAR

Perfectly magical baby gear that adds more joy, more ease & a touch of fairytale magic to babyhood.

BOXED BUNDLES

Curated boxes that take the guess-work out of gifting.

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BEST SELLERS & FAN FAVORITES

YOUR HAPPILY EVER AFTERS

"Does your favorite toy holda burp cloth, mini blanket, super soft cleaner upper? If not, you need one! The dragon squire is seriously the BEST ever. I am not kidding. It holds these amazing dribble shields and the wings snap on to just about anything you can think of too. For sure amazing."

@momma_of_miracles

"We broke out our adorable beanie and dribble bib! I love any chance I get to use this hat. It's SO soft and stretchy! I wish they had a line of clothing, because I know it would be the most softest line of clothing around."

@mama_munguia

"We love this silicone owl teething bracelet. It's so convienient and because of the colors it's so easy to find in our diaper bag! Athena loves how soft it is between her gums. She just enjoys laying around and chewing on her silicone owl teether when her gums are being extra irritating."

@athenaaa.fernandez

"The most adorable and durable burp shield, HANDS DOWN! We use these for every feeding. It soaks up so much spot up and drool. I also love that it doesn't shrink in the wash and as it being out favorite, it gets washed quite a bit."

@kaydenjay19

"We LOVE the dragon squires! The girls love to play with them and I love that I can clip them on the stroller and they hold the burp towel. No more fumbling though the diaper bag looking for one, with the dragon squire you always have it on hand, ready to go."

@megslov3s

"Absolutely love your products! My daughter takes her dragon squire and owl teether with her everywhere. The quality of everything is amazing, even down to the box it comes in! If you're looking for super cute and functional baby products."

@ashleyw610
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ORDERS OVER $75

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