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What is Ever After Baby about?

Ever After baby exists to bring ease, luxury and a touch of fairy tale magic to babies and their parents. We strive to be a lifestyle brand with a core philosophy that baby gear should make parenting more fun, be beautifully unique and engage the imaginations of our little ones as they grow in their first year. Our items are original and designed right here in Northern California. We are a small family-owned company with many of our items being handmade but with a total commitment to quality materials that stand up to the demands of babyhood.



Who are you?

I’m Ashlei Jackson, founder of Ever After Baby. Website and graphic designer by trade, I have been self-employed since I was 25. I am a 3rd generation business owner. I am a native Californian (born in #SoCal) but grew up living among the pine trees in #NorCal halfway between Sacramento and Lake Tahoe. We are a home-based business so imagine me packing baby boxes with deer eating the grass outside my office doors.

I’m a wife and mom to my very own little prince and princess. I started Ever After Baby with my mom after a discussion about how my diaper bag was leaving a dent in my shoulder (and pulling over my stroller) every time I left the house with my baby. After a year and a half of development, manufacturing and safety testing, we launched our Dribble Shield™ burp cloths and Dragon Squire™ travel toys. These were (and still are) our signature products. 

I also have a love of sewing. I sew many of the products we sell and write/illustrate all of our children's books. I love delivering magic to new moms one baby box at a time! 


What more can a burp cloth really do?

The burp cloth is sort of the un-sung hero in baby gear especially during those first few months. But I wanted something better. I wanted a burp cloth that effectively kept the spit-up off my husband and I, was comfortable for baby’s sensitive skin, helped me out during breastfeeding or pumping sessions and didn’t weigh down my already loaded diaper bag. And thus the Dribble Shield was born. We call it a burp cloth but it’s so much more. Our patent pending loop and snap design allow you to hang the cloth where you need it, whether it’s on the included hook, on your stroller or with a pacifier. The snap allows you to change the size of the cloth or snap it to your diaper bag or stroller. Use it at home or on the go. Protect your clothes, wipe a chin, protect an outfit or discreetly feed – this cloth does it all, goes anywhere and grows with your child.


 Is that a dragon or a dinosaur?

I’d love to introduce you to Bliss and Blaze – our dragon squire plush toys. These guys are essential for on-the-go travel. Not only are they soft, bright and engaging for tiny hands with their mix of big and small features - their wings easily snap around a variety of baby gear you already use (think car seat, stroller and your diaper bag. Plus, every dragon squire comes with a flame dribble shield burp cloth because the small elastic loop on our Dribble Shield fits securely on the Dragon's nose. This keeps the burp cloth on hand and off the ground and available for baby snuggles.


Ever After Baby is a division of Four Hat Innovation, a partnership company owned by Ashlei Jackson and Toni Ryan, based in Northern California. 


Every box is hand-packed with care


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