YOU DESERVE TO THRIVE WITH BABY - WE'RE HERE TO HELP
Our baby gear blends fairytale whimsy with flexibility & convenience so you can live happily ever after (for real!)
We believe that happier parents raise happier kids which leads to a happier world. Our baby gear is beautiful and vibrant but it's also designed to be useful and convenient so you can actually feel like the super mom that you are.
We invite you to throw off the struggles that come from gear that leans on tradition or trends - get ready to embrace the magical babyhood experience you deserve.
BABYHOOD IS MESSY...IT TAKES A DRAGON TO MAKE IT EASIER!
Hi - I'm Ashlei! My mom and I designed the Dragon Squire™ plush toy to do more than just look cute. We wanted baby to love it AND make Mom's life easier with the handy snap-together wings.
The wings easily snap around:
• stroller belly bars
• stroller side bars
• carseat carrying bars
• activity mats
• anything less than 3.5" in diameter
...keeping it in front of baby and off the ground. Less dirt and germs and less hassle for YOU!
OUR DRAGONS STAY PUT TO DELIGHT BABY (& MOM GETS A BREAK!)
MEET BLAZE & BLISS
A TOY WITH SKILLS - OUR DRAGON SQUIRES™...
WE LOVE THAT YOU LOVE DRAGONS TOO!
And Every Dragon Includes A Dribble Shield™ - A Cloth That Makes Life Easier With Baby In So Many Ways.
OUR LOOP & SNAP PRACTICALLY DO THE WORK FOR YOU!
"Can't I just use a swaddle blanket or a towel?"
Sure - you can, but it won't be as easy. We designed our Dribble Shield™ cloths to be your favorite go-to baby gear item because it takes the over-thinking and over-packing off the table.
The LOOP lets you hang it where you need it - like on your stroller or a hook by the door. Plus you can attach it to a pacifier!
The SNAP lets you quickly change the size to match the task at hand and lets you attach it to a diaper bag, belt loop (hello Dad!) or belly bar so you don't have to hunt around in your diaper bag.
WHAT CUSTOMERS ARE SAYING
FAQ'S
Your questions...answered!
GRAB EXTRA CLOTHS
LOOKING FOR A GIFT? WE MAKE IT MAGICAL!
RESOURCES TO HELP YOU
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Easy 3 Stage Countdown Method to Save You from Meltdowns with Your Young Children
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Our Planning Guide to Visit the Beach with Kids (and enjoy it!)
Are you heading out to the beach with your young children? Let's make it more fun and less messy by packing some key essentials with this handy guide. Please note: we ...
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1 Minute Mom-Aid: 4 Easy Water Safety Tips to Keep Everyone Smiling Around the Water
It’s summertime which means it’s a great time to refresh on water safety with these 4 tips! This is your 1 minute mom-aid tip Babies and children love the water but it...
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ROYAL TREATMENT
Every box is hand-packed with care
ORDERS OVER $75
ship FREE in U.S.
100% SATISFACTION
60 day returns & exchanges